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| Unpaid media opportunities are a highly effective way to bring attention to your tourism product or destination. Articles | | written by travel writers are many times more credible in influencing travel decision by consumers than than | | advertizements. This is why using a journalistic approach while developing your product or package--thinking like a journalist--makes sense. | |
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Real Life Travel Reportage
Through photographic documentation of behind-the-scene tourism experiences staged at Great Excursions, this session will demonstrate how the "Lived Reportage" approach can help generate new tourism products and unpaid advertizing opportunities.
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